The content is expected to reach only about 200 million people, because the territories covered have relatively small numbers of online-video viewers. YouTube hopes to seize more sponsorship opportunities by extending the partnership with the IOC in coming years, he says. "This is really more about the accessibility," says Mr. The tight timing and the exclusion of the U.S., where the online-ad market is far more mature than most other countries, means the financial benefit will be minimal. YouTube will be able to sell ads around its Olympics channel, but only to Olympic sponsors.
0 Comments
Leave a Reply. |